PLA-65307 Internet Marketing Techniques, 5 cr


Timeless implementation. Students can complete the course at the time appropriate for themselves during the periods 1-4. The course is mainly based on self-study. The Moodle-system supports students' self-study. The course is passed by doing mandatory assignments and performing the exam at the required level of knowledge. The course exam is carried out in the EXAM-system.


Juha Vihervaara, Matti Monnonen


Toteutuskerta Periodi Vastuuhenkilö Suoritusvaatimukset
PLA-65307 2019-01 1 - 4 Matti Monnonen
Juha Vihervaara
Passed exam and approved assignments


After completing the course the student masters Internet marketing related technical solutions and their characteristics. The student is able to analyze the effectiveness of Internet marketing and e-commerce with different tools and meters. The student is able to differentiate how Internet marketing can be used to promote the business of different companies. The course deals with issues related to, for example, search engine optimization, social media marketing, e-mail marketing, and targeted advertising.


Sisältö Ydinsisältö Täydentävä tietämys Erityistietämys
1. search engine marketing, mobile marketing     
2. measuring the effectiveness of online marketing and e-commerce     
3. techniques used in e-mail and social media marketing     
4. techniques used in e-commerce     


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PLA-65307 Internet Marketing Techniques, 5 cr PLA-65306 Internet Marketing Techniques, 3 cr  

Päivittäjä: Turjanmäki Pia, 04.03.2019