PLA-65307 Internet Marketing Techniques, 5 cr


Timeless implementation. Students can complete the course at the time appropriate for themselves during the periods 1-4. The course is mainly based on self-study. The Moodle-system supports students' self-study. The course is passed by doing mandatory assignments and performing the exam at the required level of knowledge. The course exam is carried out in the EXAM-system.


Juha Vihervaara, Matti Monnonen


Toteutuskerta Periodi Vastuuhenkilö Suoritusvaatimukset
PLA-65307 2018-01 1 - 4 Matti Monnonen
Juha Vihervaara
Passed exam and approved assignments


After completing the course the student is aware of the technical solutions, their characteristics and the opportunities associated with Internet marketing and e-commerce. The student is able to use the tools that can be used to evaluate the effectiveness of Internet marketing and e-commerce. The student is aware of the solutions that make possible to use the social media and e-mail as part of marketing. The course deals with issues related to, for example, search engine optimization and targeted advertising.


Sisältö Ydinsisältö Täydentävä tietämys Erityistietämys
1. search engine marketing, mobile marketing     
2. measuring the effectiveness of online marketing and e-commerce     
3. techniques used in e-mail and social media marketing     
4. techniques used in e-commerce     


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PLA-65307 Internet Marketing Techniques, 5 cr PLA-65306 Internet Marketing Techniques, 3 cr  

Päivittäjä: Baggström Minna, 16.10.2018