Social Customer Learning Model

Social Customer Learning (SCL) Model can be used to evaluate the major characteristics of existing social media approaches in the customer interface of innovation. The model can serve as the basis for building a roadmap of social media adoption: all four dimensions are potential directions for extending current approaches and for planning the adoption of […]

New publication: Information visualization of Twitter data for co-organizing conferences

The aim of this research is to explore what kinds of insights information visualization of social media data can provide for co-organizing conferences. Our paper focuses on Twitter in ‘during-conference’ use. We present a case study based on CMAD2013 conference and on the tweet traffic during the conference day. We applied the process of data-driven […]

New publication: Social media utilization in business-to-business relationships of technology industry firms

Even today, it is a fairly common argument in business-to-business companies, especially in traditional industrial companies, that social media is only useful in the business-to-consumer sector. The perceived challenges, opportunities and social media use cases in business-to-business sector have received little attention in the literature. Therefore, this paper focuses on bridging this gap with a […]

New publication: Social media roles in crowdsourcing innovation tasks in B2B-relationships

Social media and crowdsourcing are increasingly important means of involving different actors from outside the company borders, as well as their expertise, knowledge and other resources in the development of new innovations. Research on the use of social media in innovation of B2B companies has been carried out only quite recently, and is yet little […]

New publication: Innovation-related benefits of social media in Business-to-Business customer relationships

The aim of this research is to explore social media and its benefits and impacts especially from Business–to–Business (B2B) innovation and customer interface perspective, and to create a more comprehensive picture of the possibilities of the social media for the B2B sector. The B2B context is in many ways a very different environment for social […]