The aim of this research is to explore what kinds of insights information visualization of social media data can provide for co-organizing conferences. Our paper focuses on Twitter in ‘during-conference’ use. We present a case study based on CMAD2013 conference and on the tweet traffic during the conference day. We applied the process of data-driven visual network analysis for providing insights on Twitter use during CMAD2013 conference day. By analyzing the network of conference participants and the conference’s discussion topics, we were able to identify e.g. influential conference delegates, most interesting presentations and discussions, similarities between interests of the conference participants, and several development and information needs of conference co-organization derived from the information visualizations, which have implications for the planning and co-organizing of conferences, as well as for Twitter use in communicating during conferences.
Jari Jussila, Jukka Huhtamäki, Hannu Kärkkäinen, Kaisa Still (2013) “Information visualization of Twitter data for co-organizing conferences“, Proceedings of the 17th International Academic MindTrek Conference: ”Making Sense of Converging Media”, 1st-4th October 2013, Tampere, Finland.
The publication is a result of joint research between SOILA (Innovative value creation and business models of social media in B2B networks) and REINO (Relational Capital for Innovative Growth Companies) project researchers.