Critical Playable Cities

Cities are spaces permeated by constant tension and conflict, as inhabitants define and redefine them, while going about their daily living. Citizens, institutions, governments and businesses all compete for the possibility of writing the city, of modifying its forms and uses, of engraving themselves in...

A gradual approach for maximising user conversion without compromising experience with high visual intensity website elements

The visual intensity of website elements is commonly used in online marketing to steer user behaviour. The overuse of techniques to attract user attention can ultimately lead to an inferior user experience and even user churn [11]; [13]. However, marketing elements that are insufficiently visible...