Dr. Nannan Xi

 

Dr. Nannan Xi is a Postdoctoral researcher in Gamification Group. She got her PhD in marketing management from Zhongnan University of Economic and Law (ZUEL), China and holds M.Sc. in International Business from the University of Lincoln, UK. Her dissertation was awarded as the excellent Ph.D. dissertation in ZUEL. Xi’s current research focuses on gamification in marketing, especially in gamified interaction in brand management. In addition, her research interests include customer management in gamification and virtual reality/augmented reality/mixed reality in business and sharing economy.

Contact information:

Email: nannan.xi@tuni.fi

Recent publications:

[1] Xi, N., & Hamari, J. (2019). VR shopping experience: A Review of Literature, In Proceedings of the 25th Americas Conference on Information Systems (AMCIS), Cancún, México, August 15-17, 2019. https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1259&context=amcis2019

[2] Xi, N., & Hamari, J. (2019) Does gamification satisfy needs? A study on the relationship between gamified interaction and intrinsic need satisfaction. International Journal of Information Management, 46, 210-221. https://doi.org/10.1016/j.ijinfomgt.2018.12.002

[3] Xi, N., & Hamari, J. (2019). The relationship between gamification, brand engagement and brand equity. In Proceedings of the 52nd Annual Hawaii International Conference on System Sciences (HICSS), Hawaii, USA, January 8-11, 2019, pp 812-821. Best Paper Award. http://hdl.handle.net/10125/59521

[4] Chen, J., Xi, N., Ning, C H., & Hamari, J. (2019). Virtual Reality Marketing: A Review of Literature. Foreign Economies and Management (Chinese), (10), DOI: 10.16538/j.cnki.fem.20190813.004

[5] Feng, C., Xi, N. , Zhuang, G J., & Hamari, J. (2019). IT capability and firm performance: The mediating roles of Internet Interactive Strategies, In Proceedings of the 25th Americas Conference on Information Systems (AMCIS), Cancún, México, August 15-17, 2019. https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1082&context=amcis2019

[6] Legaki, N Z., Xi, N., Assimakopoulos,V., & Hamari, J. (2019). Gamification of the future: an experiment on gamifying education of forecasting. In Proceedings of the 52nd Annual Hawaii International Conference on System Sciences (HICSS), Hawaii, USA, January 8-11, 2019, pp 1813-1822. http://hdl.handle.net/10125/59621

[7] Xu, H., Wu, Y., Xi, N., & Hamari, J. (2019). What determines the successfulness of a crowdsourcing campaign? A study on effects of campaign gamification, compensation, transparency and experience, In Proceedings of the 25th Americas Conference on Information Systems (AMCIS), Cancún, México, August 15-17, 2019. https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1004&context=amcis2019

Public Networking

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HICSS BEST PAPER AWARD WINNER