Dr. Nannan Xi

 

Dr. Nannan Xi is a post-doctoral researcher in Gamification Group. She got her PhD in marketing management from Zhongnan University of Economic and Law, China and holds M.Sc. in International Business from the University of Lincoln, UK. Xi’s current research focuses on gamification in marketing, especially in gamified interaction in brand management. In addition, her research interests include customer management in gamification and virtual reality/augmented reality/mixed reality in business and sharing economy.

Contact information:

Email: nannan.xi@tut.fi

Recent publications:

Xi, N., & Hamari, J. (2019) Does gamification satisfy needs? A study on the relationship between gamified interaction and intrinsic need satisfaction. International Journal of Information Management, 46, 210-221. https://doi.org/10.1016/j.ijinfomgt.2018.12.002

Xi, N., & Hamari, J. (2019). The relationship between gamification, brand engagement and brand equity. In Proceedings of the 52nd Annual Hawaii International Conference on System Sciences (HICSS), Hawaii, USA, January 8-11, 2019, pp 812-821. http://hdl.handle.net/10125/59521

Legaki, N Z., Xi, N., Assimakopoulos,V., & Hamari, J. (2019). Gamification of the future: an experiment on gamifying education of forecasting. In Proceedings of the 52nd Annual Hawaii International Conference on System Sciences (HICSS), Hawaii, USA, January 8-11, 2019, pp 1813-1822. http://hdl.handle.net/10125/59621

Xue, Z., Xi, N., & Zhang, Z. (2018). Co-creation Signal and Perceived Product Innovation: Based on the Enterprise Support . Science and Technology Management Research, (6), pp 157-165. DOI: 10.3969/j.issn.1000-7695.2018.06.024.