Dr. Jonna Koivisto is a postdoctoral researcher at the Gamification Group. She holds a PhD on information studies and interactive media from the University of Tampere, where she has worked at the Game Research Lab. Dr. Koivisto also holds an M.A. in cultural anthropology from the University of Jyväskylä.
Dr. Koivisto’s research focuses on gamification and consumer behavior and motivations online. She has authored several seminal empirical works on gamification as well as e.g. spearheaded efforts to synthesize existing academic literature on the topic. In addition, her research interests include consumer behavior in games and other online contexts as well as new online business models. Koivisto’s research has been published in various internationally respected scholarly journals (E.g. International Journal of Human-Computer Studies, Computers in Human Behavior, International Journal of Information Management) and conferences (E.g. Hawaii International Conference on System Sciences, European Conference on Information Systems) as well as featured in the popular press (E.g. The Wall Street Journal, Quartz, The Atlantic).