A gradual approach for maximising user conversion without compromising experience with high visual intensity website elements

The visual intensity of website elements is commonly used in online marketing to steer user behaviour. The overuse of techniques to attract user attention can ultimately lead to an inferior user experience and even user churn [11]; [13]. However, marketing elements that are insufficiently visible...

Congratulations to GG members’ achievements

Last week the Gamification Group celebrated the great achievements of two of our group members! Congratulations to Juho Hamari, who was selected as the Researcher of the Year, selected between Tampere University of Technology, University of Turku, University of Tampere and Aalto University at UC Pori. Pictures by...