Getting Healthy by Catching Them All: A Study on the Relationship between Player Orientations and Perceived Health Benefits in an Augmented Reality Game

Augmented Reality (AR) refers to the interactive coexistence of computer generated assets within the physical reality [4]. Such coexistence creates a unique opportunity in video games scenery, especially by altering the traditional way of playing video games. One of the earliest examples of the mobile...

A gradual approach for maximising user conversion without compromising experience with high visual intensity website elements

The visual intensity of website elements is commonly used in online marketing to steer user behaviour. The overuse of techniques to attract user attention can ultimately lead to an inferior user experience and even user churn [11]; [13]. However, marketing elements that are insufficiently visible...