Call For Participants

We are looking for volunteers ( STUDENTS ONLY) to take part in a study of [shopping experience] As a participant in this study, you would be asked to spend [the gift card in the shop and fill out the computer-based survey]. Your participation is entirely voluntary...

A gradual approach for maximising user conversion without compromising experience with high visual intensity website elements

The visual intensity of website elements is commonly used in online marketing to steer user behaviour. The overuse of techniques to attract user attention can ultimately lead to an inferior user experience and even user churn [11]; [13]. However, marketing elements that are insufficiently visible...