Gamification Group (GG) is a multidisciplinary research group that examines the gamefulness of technology, society, culture and economy, and operates within two universities in Finland: Faculty of Information Technology and Communication Sciences at Tampere University and Faculty of Humanities at University of Turku. The group is led by the professor of gamification, Dr. Juho Hamari, and other members of the group are primarily located at Tampere (Central and Hervanta campus) and Pori (UC Pori campus) in Finland. GG is also a part of the Centre of Excellence in Game Culture Studies and the organisers of the annual GamiFIN conference. 

Gamification Group’s research covers several topics such as gamification and gameful experience, games, game-based learning, persuasive technologies, virtual reality and wearables, social networking services, online video streaming, esports, sharing economy, crowdsourcing and virtual economies. GG has published several seminal empirical, theoretical and meta-analytical scholarly articles from the perspectives of user/consumer behavior, human-computer interaction, game studies and information systems science.