Gamification Group under Professor Juho Hamari is the largest Game research group in Finland and operates in two different universities in Finland: Faculty of Information Technology and Communication Sciences at Tampere University and Faculty of Humanities at University of Turku. The group operates mainly in Tampere (Central and Hervanta campuses) and Pori (UC Pori campus) in Finland. Moreover, GG is part of the Centre of Excellence in Game Culture Studies.

Gamification Group’s research covers several forms of technologies such as games, gamification, game-based learning, persuasive technologies, social networking services, online video streaming, eSports, sharing economy, crowdsourcing and virtual economies. GG has published several seminal empirical, theoretical and meta-analytical scholarly articles from perspective of consumer behavior, human-computer interaction, game studies and information systems science.