2nd International Conference on
Mobility as a Service
Tampere 3.–4.12.2019
Tampere Hall
Conference feedback


“Mobility as a Service (MaaS) is the integration of various forms of transport services into a single mobility service accessible on demand.” This is the definition of MaaS as provided by the MaaS Alliance. The 1st International Conference on Mobility as a Service (ICoMaaS) was held between 28–29 November 2017 in Tampere, Finland. The conference aimed to summarise the state-of-the-art of MaaS research, and to provide insights as to the preconditions, success factors, and the effects of MaaS. Some of the papers presented in the conference resulted in a Themed Volume of Research in Transportation Business and Management journal.

The second International Conference on Mobility as a Service (ICoMaaS) aims to further increase our knowledge on the preconditions of MaaS, experiences from trials and commercial services, and the effects of MaaS, in particular on climate change, travel behaviour and transport poverty.


The conference covers all aspects related to Mobility as a Service and welcomes both scientific papers and presentations of business cases.

The purpose of the conference is to build bridges between government, research and business and to identify knowledge gaps requiring further research. Covered topics include, but are not limited to:

Customer experiences

  • customer added value in MaaS
  • behavioural aspects in MaaS
  • aspects and opportunities of MaaS in rural areas
  • environmental effects of MaaS
  • economical effects of MaaS

Business cases

  • experiences and challenges of MaaS pilots
  • scaling the MaaS operations from trials to operational level
  • prospects of automated vehicles in MaaS
  • pricing of MaaS solutions

Enabler perspectives

  • preconditions of successful MaaS operations
  • regulation as enabler of MaaS
  • integrating all modes of transport in MaaS
  • blockchains as a MaaS transaction tool
  • MaaS’s effects on transport infrastructure


Last date of registration was 25th November.


The participation fee is paid when registering for the event. The payment is made with a credit card or by PayPal (no additional charges). Finnish participants can also choose invoicing (invoicing fee of 20 EUR will be added) or online banking as their payment method. If you choose payment with an invoice, please make sure that the invoicing details are accurate. If the participant has provided inadequate or faulty invoicing details when registering for the event, a supplementary 20 EUR (VAT 0 %) will be charged in addition to the previous invoicing fee for issuing a new invoice. Groups that have chosen invoicing as their payment method will receive a collective invoice (only one invoicing fee charged). The system sends the invoice automatically after the registration has been completed.

Cancellation policy:

For cancellations received by 5 November 2019, the paid fees will be fully refunded, except for the possible invoicing fee. No refund will be issued for cancellations made after this date. No refunds will be made for no-shows. Participation that has already been registered can be transferred to another person from the same organisation without any extra charge. Cancellations and requests for refunds and registration transfers must always be made by email to icomaas@tuni.fi.

Opening session

Sampo Hietanen

Sampo Hietanen

MaaS Global
Sergio Fernández

Sergio Fernández

Empresa Municipal de Transportes de Madrid, S.A.

Closing session

Michael Kieslinger

Michael Kieslinger

Pekka Möttö

Pekka Möttö


Closing session panel

Milos Mladenovic

Milos Mladenovic

Aalto University
Eric Mink

Eric Mink

Ministry of Infrastructure and Water Management, the Netherlands
Janne Jakola

Janne Jakola


Preliminary Program

Tuesday 3.12.2019

Duetto 1
Duetto 2

Time Duetto 1 Duetto 2 Riffi

Registration and coffee


Opening session

Duetto 1


The Value of Demand-responsive Transport Within a Healthy MaaS ecosystem

Seppo Pakarinen

Siemens Mobility

Holistic mobility solutions for urban non-core areas

Stefan Arbeithuber

MO.Point Mobilitätsservices GmbH

Rural MaaS and Scotland

Jenny Milne

University of Aberdeen

National collaboration to move MaaS from innovation to practice: the MaaS case for the Utrecht Leidsche Rijn region

Jaap Sytsma


Mobility as a Service in Dubai. Key results and lessons learned

Filippo Logi

Siemens Mobility

Smart Intermodal Routing Pathfinding in the Jungle of Mobility Options

Stephan Sünderkamp

HaCon Ingenieurgesellschaft



Exploring the MaaS market with systematic analysis

Domokos Esztergár-Kiss

Budapest University of Technology and Economics

MaaS: Searching for user demand

Susanna Hauptmann

Kapsch TrafficCom

Profiling the Imaginary MaaS Man: An Analysis of Mobility-as-a-Service User Characterizations

Arto Lanamäki

University of Oulu

Impact assessment of rural PPP MaaS pilots

Jenni Eckhardt

VTT Technical Research Centre of Finland

Adopting Mobility-as-a-Service: An empirical analysis of end-users’ behavior and perspectives

Göran Smith

Chalmers University of Technology

LIMA – MaaS for employers and employees

Jana Sochor

RISE Research Institutes of Sweden

Modeling of Ridesourcing Services within the Travel Demand Model mobiTopp

Gabriel Wilkes

Karlsruhe Institute of Technology

Moovizy, an innovative full MaaS application

Dylan Khélif


Commute Advisor: a Personalized Routeplanner for Sustainable Mobility Advice

Tom Broos

KU Leuven



Personalization and Recommendation Technologies for MaaS

Konstantina Arnaoutaki

National Technical University of Athens

Why an account-based ticketing system in public transport is the ground layer of regional MaaS: the EU-BINGO project in South Tyrol, Italy

Roberto Cavaliere

NOI Techpark Südtirol / Alto Adige

Investigating user attitudes and economic evaluation of different means of transport and underlying mobility service tools in a corporate multimodal mobility system

Marco Rehme

Chemnitz University of Technology

From Shared electric Mobility Providers (SeMPs) to electric Mobility as a Service (eMaaS) players – A first approach to assess the Technical Level of Integration of Mobility Service Providers’ functionalities applied to the European (e)MaaS market

J. Roberto Reyes Garcia

University of Twente

The Value of MaaS – Can MaaS Deliver Ecological Sustainability?

Jana Sochor

RISE Research Institutes of Sweden

Implications for improving attitudes and the usage intention of Mobility-as-a-Service – Defining core characteristics and conducting focus group discussions

Josip Jovic

University of Duisburg-Essen

Conference Dinner

Restaurant Näsinneula

Wednesday 4.12.2019

Duetto 1
Duetto 2

Time Duetto 1 Duetto 2 Riffi

Challenges and Potentials for Development of Mobility as a Service: Finnish Public Sector Actor Perspectives

Noora Haavisto

Kyyti Group

Innovation Challenge as a Tool to Reach Sustainable Mobility

Jesper Johansson

Sustainable Mobility Challenge

Traffic management & MaaS; a public-private collaboration

Patrick Hofman

MAP traffic management

A multi-faceted evaluation framework to evaluate service providers’ and travellers’ experience with MaaS enabling technologies

Katerina Touliou


Making carbon impacts of transport choices visible to end-users

Brylie Oxley

MaaS Global

The dynamic balance of travellers behaviour change and different service innovation stages of Mobility-as-a-Service (MaaS)

Yuanjun Li

Loughborough University, Design School

Implications of Mobility as a Service (MaaS) in Urban and Rural Environments

Sara Baltazar

Instituto Pirotécnico de Viana do Castelo (IPVC) – Escola Superior de Ciências Empresariais (ESCE)

A Cooperative Distributed Framework for Universal Basic Mobility System: Mobility Credits and Priority Level Approach

Milos Mladenovic

Aalto University

MaaS in alpine rural areas: a dream or a sustainable business case?

Roberto Cavaliere

NOI Techpark Südtirol / Alto Adige



Mobility services data models for open and inclusive MaaS infrastructures

Athanasios Salamanis


Location data privacy on MaaS under GDPR

Erion Murati

University of Hamburg

Nordic Mobility Innovation Platform (NMIP)

Pekka Niskanen

Kyyti Group

Examining Mobility as a Service (MaaS) and its potential for Sustainable Travel Behaviour: A Thematic Analysis Study

Elena Alyavina

University of Huddersfield Business School

Potential User Groups and Willingness to Pay on MaaS

Timo Liljamo

Tampere University

Understanding MaaS: Past, Present and Future

Corinne Mulley

University of Sydney

Impact assessment of new sustainable mobility solutions

Tero Haahtela

Aalto University

A National Approach to Assessing the Impacts of Mobility-as-a-Service

MariAnne Karlsson

Chalmers University of Technology

Feasibility of Mobility-as-a-Service in North-Rhine Westphalia

Kalle Rauma

TU Dortmund University



Closing session and panel

Duetto 1


End of Conference

Full paper submission

Full paper deadline for both scientific and business papers is 31st October. Instructions and submission can be found here at Lyyti.

Selected papers from the conference have the opportunity to be considered to the Topical Collection of European Transport Research Review and the journal’s open access fees will be covered by the conference. We encourage the papers not selected to the ETRR Topical collection to consider submitting the papers to Sustainability.

European Transport Research Review (ETRR)

European Transport Research Review (ISSN: 1866-8887; ETRR) is a peer-reviewed open access journal publishing original high-quality scholarly research and developments in areas related to transportation science, technologies, policy and practice.

  • Open Access – free for readers, article processing charges covered by the conference for selected papers.
  • Part of SpringerOpen
  • SNIP: 1.263 (2019); 5-Year Impact Factor: 1.876 (2019)

Sustainable Transportation – A section of Sustainability.

Sustainability (ISSN 2071-1050; CODEN: SUSTDE) is an international, cross-disciplinary, scholarly, peer-reviewed and open access journal of environmental, cultural, economic, and social sustainability of human beings. Sustainability provides an advanced forum for studies related to sustainability and sustainable development, and is published semi-monthly online by MDPI.

  • Open Access – free for readers, with article processing charges (APC) paid by authors or their institutions.
  • High visibility: indexed by the Science Citation Index Expanded and Social Sciences Citation Index (Web of Science), as well as Scopus and other databases.
  • Impact Factor: 2.592 (2018); 5-Year Impact Factor: 2.801 (2018)

Plan Your Conference

The conference will be held at Tampere-talo in Tampere, Finland.


Conference participants are asked to make their own hotel reservations and pay for their own accommodation at the hotel. Quota reservations have been made to the nearby hotels listed below, but the availability of the limited number of rooms can only be guaranteed for a limited time.

Lapland Hotels Tampere

Original Sokos Hotel Villa

  • Sumeliuksenkatu 14
    33100 Tampere
  • Sokos Hotels Sales Service Centre:
    +358 20 1234 600

Solo Sokos Hotel Torni Tampere

  • Ratapihankatu 43
    33100 Tampere
  • Sokos Hotels Sales Service Centre:
    +358 20 1234 600