“SOITA- Social Media in Innovation Process in the Customer Interface” – is a research project which studies and experiments the ways of using social media in innovation process with b-to-b companies. The  goal  is  to  support  business-to-business  sector  companies’  innovation  process  and especially the creation of new customer knowledge and understanding for innovation with the help of social media and communities. Project is led by Tampere University of Technology / Novi Research Center and Åbo Akademi University / MediaCity with co-operation of project companies, Beckhoff Automation Oy, Brandstairs Oy, Intosome Oy, and Simosol Oy, together with Intelligent Machines & Digibusiness – Competence Clusters

Project is funded by Tekes, Tampere University of Technology, Åbo Akademi University, Technology Centre Innopark Ltd and project companies.

Project length: 1.1.2011-31.12.2012