PLA-65307 Internet Marketing Techniques, 5 cr
Timeless implementation. Students can complete the course at the time appropriate for themselves during the periods 1-4. The course is mainly based on self-study. The Moodle-system supports students' self-study. The course is passed by doing mandatory assignments and performing the exam at the required level of knowledge. The course exam is carried out in the EXAM-system.
Juha Vihervaara, Matti Monnonen
|PLA-65307 2018-01||1 - 4||
|Passed exam and approved assignments|
After completing the course the student is aware of the technical solutions, their characteristics and the opportunities associated with Internet marketing and e-commerce. The student is able to use the tools that can be used to evaluate the effectiveness of Internet marketing and e-commerce. The student is aware of the solutions that make possible to use the social media and e-mail as part of marketing. The course deals with issues related to, for example, search engine optimization and targeted advertising.
|1.||search engine marketing, mobile marketing|
|2.||measuring the effectiveness of online marketing and e-commerce|
|3.||techniques used in e-mail and social media marketing|
|4.||techniques used in e-commerce|
|PLA-65307 Internet Marketing Techniques, 5 cr||PLA-65306 Internet Marketing Techniques, 3 cr|