A Glimpse of UX for B2B industry - Issue 1
The UXUS programme studies UX in the context of B2B in the metals and engineering industry, where products&services are designed to support the operations of customer companies. The booklet is compiled by Finnish academic researchers and experts on the Finnish metal industry’s corporate R&D functionThe booklet offers a significant step towards better understanding of the role user experience (UX) plays in business. A glimpse of UX offers a novel approach for managers, explaining what UX is and why it matters. Positive user experience as a philosophy is a powerful way to re-think product business. In the current post-industrial service economy, UX has to be taken into account from the early stages of product design through commercialization, communication and after-sales support of products. Acknowledging the role of UX prepares companies to compete in markets where core technologies are becoming commodities, and UX is becoming a competitive advantage.
Offering glances into recent theories and corporate cases the editorial team shows how managers in every industry can start thinking about UX. They explain what this thing called user experience is, why companies should care about it, the relation between UX and brand experience, and more. The booklet contains inspiration and information for both small and large companies, product-based companies thinking of extending their offerings, as well as presenting research themes for academics and consultants.
For more information: [UXUS programme website]