• Current topics
• Research
  • Publications
  • CITER
  • Cost management center
  • CBM - Marketing and international business
    • Research
      • FiKoPa
    • Publications
    • Education
    • Postgraduate studies
    • Contacts
  • Performance management team
  • Operations, projects and services
  • Safety management and engineering
• Studies
• Services for business
• About us
• Contact us

 

CBM - Research

RESEARCH THEMES

Center for Business Marketing currently explores the following themes in B2B markets:

• Customer value
• Managing business relationships
• Integrated solutions in business
• Marketing communications
• Innovation management in networks
• Influence of culture in business

 

RESEARCH PROJECTS

In addition to large and international companies, we are interested in smaller businesses too, including SMEs. One of the strengths in our research is  the central role of analysis of the stakeholder groups’ perspective which our collaborators may utilize in their business development.

New research projects currently prepared (further information, see Contacts)

• CUFO, 2012 - IncreasingCustomer Focus in Industrial Companies
• IMACO, 2012 – Integrated Marketing Communications of Finnish industrial exporters
• SalMar, 2012  - Sales and Marketing (Personal) Capabilities in Industrial Markets

 

Ongoing and prior projects

• FiKoPa, 2009-11 - The project “Comprehensive financial services for SMEs and the required business models for them” focuses on the identification and development of the financial service needs of the SME sector.

 

STUDENT WORK

In addition to the research conducted by the personnel of CBM, businesses are encouraged to have students to do research (e.g. market research, small development projects, Masters' theses)