Jaana Kaartinen nominated as TUT’s Brand DirectorMaster of Economic Sciences Jaana Kaartinen will start in her new position as TUT’s Brand Director on 18 April. As Brand Director, she will be responsible for building an attractive brand for technology and directing TUT’s communications and partnerships operations.
Kaartinen is an experienced brand builder, marketing professional, and business developer. For over the past 10 years, she has worked for Aamulehti and Alma Media as director in charge of sales and marketing solutions, as brand director, and as the media group’s brand and research operations leader.
“I have planned, conducted, and lead a number of change and brand processes in advertising agencies as well as other types of companies,” Kaartinen says.
At TUT, Kaartinen will be holding a position that is brand new at the University. As Brand Director, she will be responsible for directing communications and partnerships operations, strengthening TUT’s brand and image, as well as developing stakeholder relations.
“TUT’s strategy for 2016-2020 has some very ambitious goals. It’s important to clarify these goals both on the inside and to the outside. Many of these goals are no doubt ingrained in the everyday work at TUT, but some of the University’s target groups might not be as familiar with them. Sensing the quiet signals as well as bigger changes in the University’s operating environment is crucial to building a continuity between the strategy and the brand,” Kaartinen says.
“Industry collaboration is one of TUT’s traditional strengths, and the University has even received international recognition for it. Developing stakeholder relations will help us make the most of this strength. Securing partner and customer relations has been a central part of all my previous vocations, as well as building networks with the boards of companies and organisations,” Kaartinen explains.
President Mika Hannula adds that research and education in technology will continue to be a strong focus in Tampere’s new university in the year 2019.
“The competition for great students, collaboration partners, and research funding will only get tougher in the future. Tampere will continue to need a strong brand in university education in technology. This strong branding will benefit the entire university group,” Hannula says.