The business environment of media is rapidly changing. Media enterprises are coping with challenges presented by society, technology and changing use of the medium itself. There is a substantial concern not only in both public and commercial media sector, but also among their partners and subcontractors. The project will provide justifiable predictions, what are the most presumable and most critical futures of electronic media, more specifically electronic mass media, and even more specifically the future of “broadcast” as we know it today, by the year 2020. To accomplish this task, a research framework will be created for describing relationships and causalities between interdisciplinary trends and issues related to broadcasting and electronic media. The framework will serve not only as a framework for this project, but also other studies and strategy planning to come. The project will also address questions, how will electronic media be produced; what kinds of roles will be found in content production, and what kinds of processes will dominate it. The goal of the project is to impact media industry, regulation authorities and policy makers with the project results, and most importantly help the participants to develop their business and plan their R&D efficiently: going timely to eligible markets; avoiding too early, too late or incorrectly focused offerings.