The Entertainment and Media Production (EMMi) Lab. is situated at the Department of Business Information Management and Logistics within the Faculty of Business and Technology Management at the Tampere Univ. of Technology (TUT). Currently EMMi Lab. also maintains the Ambient Media Association (AMEA).

Research Focus

EMMi focuses on the research and traning of management issues, business concepts, and service designsin media management and production industries. The goal is to develop techniques, optimized processes, business models, and creative approaches to new media service designs. Research work is multidisciplinary with a strong parternship with local and international industry and academia. The research work of the group considers traditional media environments, however, as well emphasizes new areas of media:

  • TV, radio, motion pictures, and cinema
  • printing
  • advertising
  • ambient/ubiquitous media
  • social media
  • digital media environments
  • eLearnging
  • media service eco-systems
  • biolocical media
  • future of media
  • etc.

 

Social media marketing for financial products

A. Lugmayr, “Social media marketing for financial products”, in Proceeding of the 16th International Academic MindTrek Conference, 2012, p. 231 - 232.

Grassroot Universities - Redefining Academics

A. Lugmayr, “Grassroot Universities - Redefining Academics”, in The 3rd International Conference of Power & Difference, 2012.

Video game market segmentation based on user behavior

K. Khaleghi and A. Lugmayr, “Video game market segmentation based on user behavior”, in Proceeding of the 16th International Academic MindTrek Conference, 2012, p. 283 - 286.

Ambient Media for the Third Place in Urban Environments

K. Houghton, A. Lugmayr, and J. H. - J. Choi, “Ambient Media for the Third Place in Urban Environments”, in Multimedia and Expo Workshops (ICMEW), 2012 IEEE International Conference on, 2012, p. 364 - 365.
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