EMMi Lab's, Ambient Media Association (AMEA) adds semantics to ambient media, and brings together industry, research, and visionaries to envision the media landscape of the future in terms of business, technical, human-computer-interaction, production, and content creation. The EMMi Lab's. Ambient Media Association (AMEA) is a unique meeting point for experts and creative thinkers to re-think the future of media in the era of ubiquitous and pervasive computation. The Association is founded by the Entertainment and Media Production (EMMi) Lab. which is situated at the Department of Business Information Management and Logistics within the Faculty of Business and Technology Management at the Tampere Univ. of Technology (TUT).
AMEA brings together experts and creative thinkers ready to re-think the future of media, media technology, and intelligence in the age of ubiqutious computation. The establishment of this forum aims at the development of future media systems and brings together industry, research, and visionary thinkers.
The medium is the message! And the message was literacy, media democracy and music charts. Mostly one single distinguishable media such as TV, the Web, the radio, or books transmitted the message. No in the age of ubiquitous and pervasive computing, where information flows through a plethora of distributed interlinked media – what is the message ambient media will tell us? What means semantic in this context? Which experiences will it open to us? What is content in the age of ambient media? Ambient media are embedded throughout the natural environment of the consumer – in his home, in his car, in restaurants, and on his mobile device. Predominant sample services are smart wallpapers in homes, location based services, RFID based entertainment services for children, or intelligent homes. The distribution of the medium throughout the natural environment implies a paradigm change of how to think about content. Until recently, content was identified as single entities to information – a video stream, audio stream, TV broadcast. However, in the age of ambient media, the notion of content extends from the single entity thinking towards a plethora of sensor networks, smart devices, personalized services, and media embedded in the natural environment of the user. The consumer actively participates and co-designs contextual media experience One example is e.g. location based information. Initiatives as the smart Web considering location based tagging for web-pages underline this development.
The following challenges are identified:
The association aims at the creation of a think-tank of creative thinkers coming from technology, art, human-computer interaction, and social sciences, that are interested in glimpsing the future of semantic ambient intelligent empowered media technology. We are aiming at multidisciplinary, highly future oriented submissions that help to develop the Ambient Media Association (AMEA) for digital services, such as: